#WholeFoods

The easy destination for hard to find items.

My role in this project was social media ads and art direction. I worked with my team to create a comprehensive campaign for whole foods to reach consumers who don't know the wide selection Whole Foods has to offer. Our research showed that consumers view Whole Foods as not as convenient as their competitors, Walmart and Target, so we wanted to drive that while Whole Foods has hard to find items it is still convenient. Due to the prices of locally grown and eco-friendly products that Whole Foods has to offer, we decided to target higher income families that are health conscious.